Agents / Introduction Video Tips

Master the Introduction:
10 Tips for Your Realtor Pitch Video

Creating engaging video content may not come naturally to everyone, but on the Real Market platform, your ability to connect with potential clients through video can be a game-changer. Here are some practical tips to help you create compelling, authentic videos to pique the interest of both home buyers and sellers.
John Steele

Video example with editing

John Paul Juarez

Personality Example

Amy Seely

Video example: single take

1. Choose an Optimal Location

Skip the dark corners and avoid harsh backlighting. Opt for a bright, well-lit space that takes advantage of natural light. Ensure the location is quiet and free of distracting background activity.

2. Camera Positing is Key

Discover your most flattering angle and make sure you are centered in the frame. While laptop cameras work fine, the superior quality of a smartphone rear camera is highly recommended. Consider using a tripod for stability and to avoid shaky footage.

3. Deliver a Clear Message

Engage your audience from the get-go. Keep your message concise and relevant. Don’t hesitate to use speaker notes to stay on track, but make sure the conversation flows naturally.

4. Authenticity is Engaging

Let your unique personality shine through the video. Find a comfortable balance between professionalism and personal charm. Sit up straight, maintain eye contact, smile, and articulate your words clearly.

Please avoid adding captions as we will add those for you!

5. Add a Creative Touch

Feel free to add elements of creativity and fun to your videos to make them more memorable. Incorporate props or unique backdrops related to your real estate journey.

6. Ensure Clear Audio

Your video’s audio quality is as crucial as its visual content. Keep away from noisy environments and consider using a high-quality microphone. (we like the wireless mics from Rode, Godox or DJI) Always test your audio before recording the final video.

7. Craft Your Introduction and Conclusion

Start strong with a brief, compelling introduction about yourself and your real estate experience. Conclude with a powerful call-to-action that prompts clients to live chat with you.

Please avoid saying the broker and/or team as we will add those via your profile.

8. Showcase Your Unique Selling Proposition (USP)

Differentiate yourself by highlighting what sets you apart from other real estate agents. Whether it’s your extensive local knowledge, stellar negotiation skills, or a proven track record, make sure your USP is evident in your video.

9. Share Your Real Estate Journey

Transparency builds trust. Share your real estate experiences, the highs and the lows, and the lessons you’ve learned along the way. Make your stories relatable and engaging rather than merely listing achievements.

10. Practice Makes Perfect

Remember, it’s okay if you don’t get the perfect take immediately. Practice your script, review your footage, and adjust as necessary. Over time, you’ll become more comfortable in front of the camera, allowing your genuine enthusiasm and professionalism to shine through.

And remember, the ultimate goal is to spark a live chat with potential clients, bringing you one step closer to sealing the deal. Here’s a sample call-to-action: “If you’re ready to take the next step in your real estate journey or simply have a few questions, I’m just a live chat away. Click the Chat Button to connect with me directly. I’m excited to help you achieve your real estate goals and looking forward to chatting with you soon!”

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